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What is a Conversion Rate? If you have an E-Commerce website, conversion rates are likely to be one of your primary concerns. Conversion rates give you insight into how successful your store is. They allow you to understand how traffic is interacting with your site and how well your visitors are engaging with your products. In E-Commerce, […]

You can almost hear wallets groaning as the big Christmas Holiday spending approaches, and preparation is critical to ensure you’re set up to receive the contents of those wallets. It might feel like you’re jumping the gun if you begin Christmas prep for your E-Commerce store in early October, but a survey done by Energi […]

How to increase website sales online is a question very frequently asked by most of the E-commerce business. Allow us to shed some light on this matter. You’ve got a business. Your business now has a website. It’s a good website, but funnily enough, since it went live, you haven’t been inundated with enquiry emails or […]

Software implementation is often a troublesome and costly area for businesses. With some research suggesting that many implementations fail at first try, there is huge scope for improving how businesses plan and execute this process. That many companies find this process problematic and difficult to achieve can partly be attributed to a lack of understanding […]

Magento is an open source framework for the development of online shopping websites and here at The Web Company we continue to be very excited about the possibilities that this framework can offer a wide range of customers who wish to develop or enhance their online shopping presence. Open sourced means that developers have access […]