Magento is an open source framework for the development of online shopping websites and here at The Web Company we continue to be very excited about the possibilities that this framework can offer a wide range of customers who wish to develop or enhance their online shopping presence.
Open sourced means that developers have access to all the code used to drive the framework which enables easy customisation in order to achieve the functionality or shopping experience required. In addition, this open approach means that there is constant development taking place by developers to create add-ons to the default functionality such as newsletters, loyalty programs, accounting program integration and much much more.
Magento was released in 2008 and is fast becoming the platform of choice for new ecommerce development and whilst it might be too early to say that it is the future of ecommerce it is going from strength to strength with every new version that comes out and as new add ons are made available.
There are a number of different versions of Magento from the free community edition through to the pricey enterprise edition but the functionality available in the community edition has proven to meet the needs of a range of customers from new start up companies with a small range of products through to larger corporates with extensive category structures and thousands of products.
Probably one of the greatest benefits of Magento is its scalability and its ability to grow with an organisation as its needs change. It also makes managing orders a breeze with its easy to use dashboard showing lifetimes sales, average sales amounts, bestsellers and most searched keywords.
The following is an overview of some of the other features available by default:
- Marketing Promotions and Tools
- Search Engine Optimisation
- Catalogue Management
- Catalogue Browsing
- Product Browsing
- International Support
- Customer Service
- Order Management
- Analytics and Reporting
- Site Management
- Mobile Commerce
- Customer Accounts
Some of the solutions we have developed using Magento which will give you an overview of its diversity in application are:
Here at The Web Company we have an experienced team of Magento developers and project staff so if you would like to talk to us about how Magento can work for you then please give us a call.