While there are over 200 Google website ranking factors recorded, some of them carry more weight than others. With massive shifts in the digital space over the past few years, it’s essential that businesses stay up to date with the latest trends to continue performing well online and gaining the best results possible. As we move through 2020, focusing on the factors that Google places the most emphasis on will help you to thrive online in the coming months.
Here are the three most important ranking factors in 2020:
1. Relevant and High-Quality Content
Content has been the single most important ranking factor with Google for years. The search engine rates this factor as crucial in deciding whether websites will be shown to users in search results pages, so the value you are offering visitors in the information on your site will always heavily impact performance. It’s vital for websites to showcase interesting and informative content that satisfies what users are searching for, in order to achieve top positions.
Content is not simply limited to text. Including effective imagery, videos, easy to read typography and other graphics will all work favourably to improve the amount of time people spend viewing your website. It will also likely boost engagement and encourage users to come back for more. Content should be treated as a dynamic concept. Regularly updating and adjusting information on your page will show the search engine that you are active and care about maintaining relevancy in your space, leading to overall improvements in ranking positions over time.
While backlinks may receive a bad rap for their historically spammy usage in blackhat SEO techniques, in 2020 this ranking factor still remains vital for website success – with some additional conditions. When working to achieve backlinks to your website, you should always stick to partnering with high-authority and trustworthy platforms to gain these referrals. Attempting to build your portfolio based on low-quality links is just not worth it. These are likely to be ignored by Google in the best-case scenario, and in the worst case, be a reason for penalisation.
These days, more than half of all Google queries are performed on a mobile device and due to this, the search engine places a lot of emphasis on mobile-friendliness for all types of websites. In 2016, mobile-first indexing was introduced, a process in which Google began examining mobile websites before desktop, to ascertain whether webmasters are offering digital experiences that matched how people were browsing. Now, mobile-responsiveness remains more important than ever and is immensely important in search engine optimisation.
Ensuring your website renders well across all devices should be focused on, if you haven’t already put effort into it. You can find out more about mobile optimisation for SEO here.
Optimise Your Website Based on Google’s Preferences
Earning a top-ranking position in Google’s search results pages is a highly coveted achievement for any business. If you’d like to experience the benefits of reaching the best spots, feel free to reach out to us for a discussion on how we can help you get there.